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Dulux Advertisement

The difference between Dulux and similiar product

Based on Advertising:

Dulux:

Dulux tagline is "Helping you to create your decoration ideas." it tells us that Dulux have power to bring out our decoration ideas for home through Dulux product.

Similiar product:

"Bring new spirit to the occupants" the ad tells that if we use their product, it's able to make new spirit in our life because of their product, such as their colour product more brighter etc.

Based on Product:

Dulux have excellent protection from cracking problems and bad weather, the colour long last until 5 years, have ten Indonesia favorite colour, longlast and colourful eventhough you are not repainting it after years.

While,

Other product have a lot of colour too, the colour is last forever, brighter than others, and quick dry. Dulux and other similiar product have deficiency and advantages each one. But Dulux have many kind of product based on customers needs, such as Dulux Pentalite for always feel new and fresh colour from time to time. Dulux Weather Shield for protection your wall from cracking problems and bad weather. Dulux Catylac provides some colour that most use in Indonesia or favorite colour for Indonesian 

people. So, Dulux can make customers more interested in their product.

Dulux Advertisement

Urgency

Advertisement above tell us Dulux can give protect your wall and your colour’s wall from terrible rain, storm, or dry seasons which can causes your colour wall become cracked or faded if you use another paint wall. So, because in Indonesia we have extreme weather, we need use Dulux to protect our home’s wall.

Feasibility
If your wall didn’t use Dulux, your wall become cracked and the colour become faded because of terrible rain, storm, or dry seasons.

Mecanism

Change the colour of your wall or repaint every 5 years. You don’t need to repaint your colour wall every years because dulux paint can endure and protect until 5 years.

Solvency

Dulux have longlasting colour and can endure until 5 years. The colour of Dulux paint is also available in various colour and Dulux provides some colour that most use in Indonesia or favorite colour for Indonesian people that can manifest your decoration ideas, because dulux have 2016 colours. Dulux have extra protection against extreme weather.

Lies / Hidden agenda

In ad we know that Dulux have longlasting colour and can endure until 5 years or more, but in fact, the colour of Dulux paint can’t endure until 5 years, because it depends on your wall or the seasons. And you have to repaint your colour wall if you want to brighter colour than before.