Thai Life Insurance
Question 1 : what is connection between father and his daughter,
and what the message that advertisers try to tell us ?
Answer : the connection between father and his daughter were
so close. as a father figure, protector of the family and his wife as well as a
figure of the breadwinner in his family. And the message that advertisers try
to tell us is there are no perfect fathers but a father will always love
perfectly. Take care of your loved ones
Question 2 : why in the advertisment shown sad atmosphere ?
Answer : this ad shown sad atmosphere because that's a
technique of this advertisment. The advertisment used fear technique, it uses
something disliked or feared by the intended audience. it is an emotional
advertising, emotional advertising arouses human emotions to get our attention
to touch us more deeply and to persuade us more effectively.
Question 3 : why in the advertisment shown poor family ?
Answer : life insurance is not only
important to people who sufficiency in financial condition, but a poor family
is also worthy to get the same chance, because life insurance is an annuity
that can at least help our life in financial condition. and everyone is worthy
to get the same chance.
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